Publist Date: March 29th, 2009

Christine Lowe Woolard
Owner/Consumer Goods/Natural Living
neosoul.essentials, llc

Christine Lowe Woolard's Bio:

Christine has 10+ years of experience as a educator and teacher trainer. When her daughter developed eczema at 9 months old, she became a student of natural skin care, especially after discovering the popular brand of baby lotion she was using on her daughter contained lye (sodium hydroxide). A stay at home mom to three little ones ages six and under, Christine has turned her hobby into a successful business, creating skin care products from all natural ingredients.

Business Bio:

“I formulate natural bath and body products.”

Christine Lowe Woolard's Succesful Sista Profile:

Christine Lowe Woolard shares her success story and personal experiences as a black woman in business.

Did you always want to be a Business Woman?

Not at all. I am an educator by training and worked in that field since I graduated from college. The entrepreneurial fire in me was lit after I chose to stay home with my children and had actually created a new product that my family and friends liked.

How would you describe your experience as a Black Entrepreneur?

It’s certainly not an easy experience. You have to have an inner drive to succeed because your success depends solely on what you do.

Looking back on your business decisions, is there anything that you would have done differently?

I probably would have officially formed my company a little earlier. Right now my company is considered “young” at 2 years old.

Did you have any formal business training? Do you think this is important to be successful?

No, I did not have any formal business training and I don’t think formal business training is important in order to be successful. Sometimes those with no formal training find it easier to think creatively.

What funding sources have worked for you?

I’ve used personal funds, money from family as well as some business credit for supplies.

How has family/friend support financially or otherwise affected your business efforts?

My husband encourages me in my business and often helps me solve problems and come up with new ideas. My family and friends purchase my products, which helps a lot on the financial side!

How do you work on making your business grow?

I do a lot of online marketing as well as marketing myself locally. I always have a business card ready!

What words of wisdom can you share with other business women?

Don’t let a lack of money or knowledge be an obstacle to owning your own business. If you have an Internet connection, you can learn nearly all you need to know through research and connection with others online.

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